Lately, some of Asus decisions, especially on its marketing and sales departments are being questioned, specifically the prices they have put some of their products. But it seems that there is something else that is not working well in the brand as they have just announced the launch of their new UltraBook Asus ZenBook UX310UQ which, again, uses a past generation graphics card.
This may come as a surprise to you but it’s not the first time Asus does it, because in September we were criticizing the launch of the ROG Strix GL553VW, a gaming laptop using a GTX 960M. Now, three months later, Asus repeats the move and although both NVIDIA and AMD already have two new generations of graphics cards, in which Asus actively participates for the desktop models, the manufacturer seems stuck in the year 2015 as far as portable hardware is concerned.
The Asus ZenBook UX310UQ is presented as the most powerful ultrabook of the brand. It has a screen size of 13.3 inches with Full HD resolution, and it is notable for its thinness (measuring 18.35mm thick) and its weight (weighs 1.4kg). This slim and lightweight ultrabook is powered by an Intel Core i5-6260U dual-core processor, 8GB of DDR4 RAM, a 256GB SSD, and boasts of incorporating “spectacular graphics” (literal words from its website) thanks to its NVIDIA GeForce 940MX graphics card with 2GB of dedicated memory.
It seems Asus incorporated the latest technologies in this new ultrabook, including an Intel Skylake processor (although some already have Kaby Lake), DDR4 RAM, PCI-Express SSDs and even new reversible USB 3.1 Type-C connectors, but it forgot a field in which they are supposed to be the best: the graphics card. What is Asus thinking to release a new Ultrabook with hardware that is already outdated before launch? As we said before it is not the first time they do it, and it seems it will not be the last.
The Asus ZenBook UX310UQ with a GeForce GTX 940MX will be available from December 16 in Asus web store, and a little later in the brand’s network of distributors, at a price that starts at 967$.