“Game consoles will disappear”, “influencers will reign supreme”, “gaming as we know it is a thing of the past”… Every evolution in gaming seems to be accompanied by apocalyptic and superlative statements. This applies to Google’s announcement of its Stadia service this week. As it stands, Google’s announcement could very well be a lot of fuss about nothing, even though the core concept underpinning Stadia seems promising enough…
Google presented its Cloud Gaming service to the GDC. The event took place in a meeting among developers. This was to be expected since Google was making its presentation to the Game Developers Conference, not the E3. Above all, what the American giant was interested in was presenting the technological aspects of its service. It will analyze the reactions it received and hone its marketing strategy accordingly (however, if this task befalls the same department that came up with the name Stevia… sorry, I mean Stadia… they certainly have their work cut out for them!)
Stadia, a sweet name
Google’s Stadia service does not come as a total surprise. In the past, we discussed Project Stream: a Google service that will run your games from its servers on any of your devices as long so long as you have a fast enough internet connection.